Penelope Cruz previewed pieces from her jewelry collection, Penelope Cruz Fine Jewelry Collection for Atelier Swarovski, at the Cannes Film Festival on May 19, 2018 and officially launched the jewelry line July 2, 2018 during Paris Haute Couture Week. The collection which debuted in France happens to feature the colors of the french flag – blue, white and red Swarovski Created gemstones. The jewelry is made with lab gemstones and responsibly sourced mined gemstones and precious metals in line with the “conscious luxury” of the brand.
Penelope Cruz previews her jewelry line at Cannes
Penelope Cruz gives a sneak peek at pieces from the Penelope Cruz Fine Jewelry Collection for Atelier Swarovski on the red carpet at the 71st Cannes Film Festival. Cruz wore Lola Long Drop earrings and a Lola Ring that feature pear cut Swarovski Created Rubies and Swarovski Created Diamonds and are made with FairTrade white gold.
Photos of the jewelry worn by Penelope Cruz on the red carpet at the Cannes Film Festival : Lola Long Drop Earrings and Lola Cocktail Ring
Penelope Cruz at the launch of her jewelry collection
Penelope Cruz officially debuts her Atelier Swarovski Fine Jewelry Collection during Paris Haute Couture Week. The Spanish actress wore Angel Earrings, the Angel Bracelet and an Angel Ring from the collection. The matching set features emerald cut Swarovski Created Sapphires, Swarovski Genuine White Topaz and Swarovski Created Diamonds and are made with FairTrade white gold.
Photos of the jewelry worn by Penelope Cruz at the official jewelry collection launch: Angel Bracelet, Angel Earrings, Angel Ring
Conscious Luxury
Penelope Cruz has collaborated with the team of designers at Atelier Swarovski to offer a fine jewelry collection that isn’t just elegant but imbued with the actress’s personal touch. Cruz was actively involved with the design. Examples of some of her input include drawing inspiration from a ruby ring that belonged to her grandmother, Modesta, and naming pieces from the jewelry collection after her daughter, Luna.
“They have given me a space to have a voice and an opinion — it’s really a collaboration, that’s not a fake collaboration where you just give your name and you haven’t done anything.”- Penelope Cruz source
Two jewelry pieces named for Cruz’s daughter – Luna Earrings and a Luna Ring -Â are pictured below. The pieces are designed with pear cut and marquis cut Swarovski Genuine White Topaz gemstones and Swarovski Created Diamonds.
The Swarovski Created Diamonds, Swarovski Created Sapphires and Swarovski Created Rubies give the glamor of their mined counterparts at a fraction of the cost.
According to the Swarovski Gemstones website, the lab diamonds are so similar to mined diamonds that the difference can only be detected by sophisticated lab equipment. (Swarovski Created gemstones are also laser inscribed with identifiers that can be seen with a microscope to distinguish them from mined stones.)
The Atelier Swarovski brand combines sustainability and luxury in its socially conscious sourcing of materials and the use of created gemstones in their jewelry designs. Furthermore, lab made diamonds are gaining acceptance as 70% of millennials would consider a lab made gemstone as the main stone in their engagement ring according to a study by MVI Marketing LLC. source
The price range for the Penelope Cruz Fine Jewelry Collection is about 9, 000 – 57,000 USD. Atelier Swarovski hopes to debut a more affordable, entry level collection created with crystals in the spring of 2019