In an effort to be good stewards of the Earth, many brands are producing and many consumers are buying eco-friendly products. Actress, screenwriter, and musician Nikki Reed and Morgan Bogle, founder of Freedom of Animals, established the sustainable life style brand BaYou with Love.
This ecologically conscious brand, whose name was inspired by the Louisiana Bayou, includes a sustainable jewelry line made with 100% recycled gold. BaYou with Love partnered with Dell to used gold extracted in an environmentally friendly way from old computer motherboards. In addition, they responsibly source the gems for their jewelry.
Nikki Reed designs the 10-18 karat gold jewelry collection and the brand’s artisans craft the jewelry in Los Angeles using traditional metal-smithing techniques. Therefore less waste and pollution results than there would be with high volume, machine production. Because the pieces are crafted locally, it ensures a rigorous adherence to environmental standards in all processes.
The designs are elegant and traditional with a modern aesthetic. In addition to earrings, rings and necklaces, the line offers accessories such as scarf rings and hair forks. There’s also a men’s collection offering cuff links, tie pins, lapel pins and rings. BaYou also offers a bridal collection and bespoke and custom pieces.
Accessories from Nikki Reed’s Sustainable Jewelry Collection
Cuff Links from the Men’s Line
BaYou with Love Bridal Sustainable Jewelry
BaYou with Love is one of many ethical brands founded by celebrities such as EDUN by Ali Hewson, wife of U2’s Bono, Hiraeth co-founded by actress Rooney Mara and Studio One Eighty Nine co-founded by actress Rosario Dawson.
Many jewelry brands strive to be ethically and socially responsible. Penelope Cruz collaborated with Atelier Swarovski to create the Penelope Cruz Fine Jewelry Collection which uses lab gemstones and responsibly sourced mined gemstones and precious metals for the pieces in the collection.
Jewelry is just one area in which BaYou with Love combines style with sustainability. The line also offers home products such as textiles, essential oils, apparel and beauty products.